4 easy marketing tips for non-marketers in everyday life

Marketing is often confused with long ago traditions of used car salesmen or insurance agents that came a-knocking much like the missionaries that went house-to-house trying to convert the converted or non-believers. Not to be confused with sales; public relations or corporate communications, marketing is all of these things but expressed subtly based on your…

8 forms of price differentiation for loyal customers

Price Differentiation is the assignment of different prices to your products for various customer (segments). Basically it means intimately knowing your customers and strategically positioning your line of product(s) in the marketplace [relative to the competition in the industry]. Competition is good in healthy doses, but in reality it may not always happen this way…